Month: April 2017

Doe Deere Creates Diverse Brand of Fashion Inspired Cosmetics

Doe Deere has been deemed the Queen of Unicorns. Anyone that follows her on social media is well aware of what this means. She has called her brand Unicorn Makeup, and she has created a successful cosmetics company called Lime Crime. This is something that shows the passion that Doe Deere has for makeup and colors.


There are lots of older women that may have never seen or heard of Doe Deere. There is a millennial crowd of consumers, however, that have taken to her style and made it their own. She is someone that lots of young women like to emulate because she is daring. Doe Deere has always been one to go against the grain and combined styles that some women may not necessarily have thought of on their own. She is a cosmetics leader that is also passionate about clothing design. She has incorporated all types of different colors and bold makeup shades into her cosmetic line because of this. She feels that one does not have to wear bland cosmetics because they have striking colors for their garments. She feels that women should have the ability to embrace bold colors just as enticing as the colors of the outfits that they are wearing.


Doe Deere has managed to create a totally different atmosphere in which consumers are able to buy cosmetics that do not look like what is typically sold in stores. She wanted to break away from what the mainstream was doing and living in Russia and New York City has given her a very unique perspective. She spends time living on the west coast in Los Angeles now, and that has also given her a different way to look at the cosmetics industry. Her upbringing has played an important part in helping her build a diverse brand that caters to demographic group that expands outside of the United States.


She has been able to stay connected to the audience that she has built through social media. This has given her a chance to minimize her cost of marketing Lime Crime, and it also keeps her aware of what her fans are looking for next from Lime Crime cosmetics.


Visit for more information.



Fabletics – Personalized Customer Experience That Making Amazon Re-think Its Marketing Strategy

Fabletics is one of the leading brands in the world of “Athleisure” apparel and has been in the news for its unique and spectacular collection and flexible subscription model since its inception in 2013. The company rose to fame from the time of its launch, not only because of its unique collection and high-quality products but also because Kate Hudson is one of the founders of the company. Fabletics is a subsidiary of TechStyle Fashion Group, owned and founded by Kate Hudson, Adam Goldenberg, and Don Ressler, who also serves as the CEO of the company.



The last year’s gross revenue of Fabletics was close to $250 million, and it is a figure that is steadily growing as the enterprise continues to grow at 35 percent annually. The company that started as an innovative fashion startup is now giving a run for its money to giants such as Amazon, which already enjoys a market share of close to 20 percent. The popularity of Kate Hudson played a vital role in devising a marketing campaign that was appealing and helped send out the message to its target audience in a constructive and positive manner. Moreover, the effort put in by the company is clearly visible by the collection it offered, which is unique and stands out from what is already made available by other brands. Moreover, the price at which the Fabletics offer its products is comparatively lower than what others major brands offer.



In the reverse showroom technique, the company aimed at reaching out to not only its existing customers but also new and potential customers across the nation. It is a marketing method already pioneered by companies such as Warby Parker and Apple and achieved great success with it. Fabletics started with the idea that it would first grasp the attention of its target audience online and after that move towards opening physical outlets. It helps in transforming the interested and curious customers into loyal patrons. And, the company uses extensive retail data from its sales operations to showcase the products that are popular and preferred by the customers.



The VIP members are happy with the kind of convenience, products, and services offered by the company. The customers, through this subscription model, can buy just the kind of goods they want at the price they can afford, from the comfort of their home. Fabletics aims at standing out in the fashion retail market, even with fierce competition from companies such as Amazon, Warby Parker, and others, but it has managed to find its space and market. The company offers affordable products, high-quality athleisure items, easy accessibility, exceptional customer service, and a unique collection, month after month. With so many factors working together to enhance customer experience, Fabletics is a brand that is here to stay. If you are joining Fabletics anytime soon as a member, don’t forget to take its popular Lifestyle Quiz that personalizes your shopping experience at the site.

Omar Boraie, Shining A Light of Revitalization, Urban Development, and Empowerment in New Jersey

Omar Boraie emigrated from Egypt to New Brunswick, New Jersey. He was focused on getting a Ph.D. He later established Boraie Development LLC., focusing on creating vibrant real estate, including putting up a New York-style tower downtown. Mr. Boraie has utilized his expertise, creating multiple buildings for residential and commercial use. Boraie Development focuses on urban real estate development, which has been significant to the revitalization of both New Brunswick and Atlantic City. Atlantic City is still recovering from economic downturn, and has benefited greatly in the past five years, thanks to Boraie Development.

According to NJBiz, the State Theatre is a cultural hub in New Jersey, responsible for putting on several productions annually. The Theatre relies on philanthropic donations, and much of their support has come from Boraie Development and the Boraie family. The State Theatre offers free movies in the summer, and is one of the top venues for live performances. The Free Summer Movie Series is something that the community greatly looks forward to, and is sponsored by charitable donations from Boraie Development LLC. Providing free family-friendly entertainment, is just one way The State Theatre serves New Jersey.

Elijah’s Promise is an organization that seeks to disrupt the poverty cycle affecting communities across New Jersey. Sam Boraie sits on the Board of Directors of Elijah’s Promise, reports Rutgers,. Elijah’s Promise focuses on empowering individuals, encourages business development, and provides health foods.

See more: