Category: Ad Company

Jose Borghi: Award-Winning Brazilian Advertising Expert

Mullen Lowe Brazil ad agency president and CEO José Borghi is one of the Brazilian advertising industry’s most creative minds. He is also responsible for some of the advertising industry’s most beloved and effective ads. A graduate of Brazil’s Pontifical Catholic University, Jose Borghi earned a BA in Publicity and Advertising. He’s known since he was in high school that he wanted a career in advertising. He had gotten hooked on the industry after a trip to the local theatre with his sister where he saw the Lion Canne awards for best ads. After that he was passionate about creating powerful, meaningful, creative ads.

 

Among the Brazilian advertising world’s most prominent people, Jose Borghi began his advertising career with Standard Ogilvy in 1989. Working with Standard Ogilvy gave Borghi a great deal of experience and exposure creating ads for many international brands. That experience helped to put him on a career arc that led to greatness. After leaving Standard Ogilvy, Borghi held positions and worked on ad campaigns for Talent, FCB and DM9/DDB.

 

While at DM9/DDB, Jose Borghi collaborated with Erh Ray to create award winning advertising campaigns that were among the most successful in the international advertising industry. The campaigns were for companies like Microsoft, Parmalat, Mamiferos, Volvo, Electrolux, Honda, Michelin, Philips, Itau, Valisere, Jornal da Tarde, Universo Online, Antarctica, Calinhos, and many others. Borghi joined Brazilian advertising company Leo Burnett as creative director in 1999. In 2001 he became president of the ad agency. While there, Borghi created very successful advertising campaigns for Fiat, Frescarini and BankBoston. Borghi’s work helped the company become the Brazilian advertising market leader for the first time and learn more about Borghi.

 

After leaving Leo Burnett, Borghi created his own ad agency. In December 2002, Jose Borghi joined with Erh Ray to form a Brazilian ad agency called BorghiErh® Creative Intelligence. Four years later BorghiErh merged with Sao Paulo, Brazil based ad agency Mullen Lowe to create Mullen Lowe Brazil. During his career Jose Borghi has won numerous awards. They include 10 Clio Awards, 13 Cannes Film Festival awards, 11 New York Film Festival awards, 7 London Film Festival awards, 10 One Show awards and 15 Abril awards, among Brazil’s most important and respected advertising awards programs and more information click here.

 

Jose Borghi has created amazing ads for numerous Fortune 500 companies and major brands like Unilever, Mitsubishi, Sazon, Ox Cosmetics and others. His work is innovative, creative and very effective and Jose’s Website.

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