Category: Dating App

Ladies First: How Whitney Wolfe Is Changing The Dating App

The online dating world is becoming a crowded field, what with all of the different apps and sites dedicated to this market segment. At this point for a dating app to get noticed it is going to have to offer something unique or different.

And one such app is Bumble, founded by Whitney Wolfe. What makes Bumble different is that it is a female led dating app. It gives women the upper hand in making decisions regarding who to go on a date with. This is in contrast with other apps where women do not have a major say in their dating choices. The way Bumble works is simple. Both parties touch the photo of the person they like. The difference is that only women can start the process.

Started in 2014 the app has become very successful. By 2016, Bumble could boast of nearly 25 billion profile views, 7 million users and a dislike rate for the app at less than 1%. Another interesting statistic is that the number of female and male users are roughly equal, which is a first in the dating app industry. Whitney Wolfe finds all these numbers sweet especially the last one. Because even though she markets the app from a feminist angle, she wants it to be equally popular for both men and women.

Whitney Wolfe is not new to the dating app world. Before she started Bumble she worked for another popular dating app called Tinder. After having left Tinder she hooked up with the CEO of Badoo, Andrey Andreev, and two former Tinder employees to start Bumble. Whitney is from Salt Lake City, Utah and graduated from Southern Methodist University. Bumble is based in Austin, Texas and According to Time Magazine, it is worth $500 million.