Category: Women in Business

How Doe Deere’s Desire for Creativity Became the Medium for her Cosmetic Company

As a successful female in the business world, Doe Deere is often asked about how she got her start. Ms. Deere is the founder of an online cosmetic company called Lime Crime. This company is known for the innovative shades it offers as alternatives to the more traditional colors generally sold by other companies in the beauty industry. Doe describes herself as being an imaginative child, but not really having an intention toward any particular aspect of business. She did begin to develop some entrepreneurial skills as a teenager, when she decided to popularize temporary tattoos and sell them to her friends.


Although she was born in Russia, by the time Doe was 17 she had moved to the United States. She lived in areas of New York, which included the diverse cultural atmosphere of Brooklyn and Manhattan. Before she thought about getting involved with beauty she tried her hand at becoming a musician. It was when she joined a band that she got a first-hand glimpse into the world of business. She also learned how to collaborate with other people, which included writing songs with the man who would end up becoming her husband. She continues her collaborative effort with the people she works with today, by always remaining open to new ideas.


Although Doe has always had a passion for creativity, she chose to follow in the path of fashion by going to New York’s FIT. She created the name Lime Crime in hopes of using it when she launched her own line of fashions. She always knew her taste in makeup was a bit out of the ordinary so she was very surprised when the online photos she posted of herself in her fashions began to receive recognition. As a way to better serve like-minded women who wanted more expressive shades of makeup, she launched her own line of cosmetics under her Lime Crime label.


Doe Deere sees her line of cosmetics as an extension of the fashion world. She believes true freedom of expression encompasses all areas within the beauty industry. She is known for encouraging other women to find what they feel passionate about and use that as a medium for creating a successful business. When she first began using alternative colors for her own makeup, she never imagined how her own love of color and desire for creative expression would lead her to create the successful business she runs today. Learn more:


Malini Saba’s Investing Prowess

In the past, the investment industry was male dominated. However, women are now flipping the gender norms and emerging as smart and successful. Malini Saba is one of the upcoming women who have been successful at making investments in different sectors of the economy. Malini Saba is a renowned investor and philanthropist. She is from South Asia.
Malini is the founder of Saban, a company that has varied investment interests around the globe. The company has invested in oil and gas in China, technology companies in US and the real estate’s of Australia and India. At the midst of her philanthropic activities, Malini focuses on women and children. In 2001, she founded a non-profit organization called “Stree: Global Investments in Women”. The organization’s goal was to change the perception of low income and vulnerable women and children in the global society. The organization provides varied services such as legal empowerment and healthcare. Additionally, Stree offers a platform for grassroots movements to interact and understand public policy in Africa, Central America, Eastern Europe and India. The former U.S. president, Bill Clinton, launched Stree. Present during the launch was Jordan’s Queen Noor.
Malini’s philanthropic activities saw her donate $1 million to start up Mountain View in 2005. This is the world’s first Heart Research Center, which is based in El Camino Hospital. Tsunami victims in India and Sri Lanka benefited from her generosity back in 2004 when she visited the regions affected by the catastrophe. In order to support the affected families, Malini pledged $10 million. Malini Saba’s successful investment career started as a venture capitalist. She was interested in technology and that is why she started investing in Silicon Valley-based companies. This enabled her to gain extensive experience on how to go about investing. To this end, she invested in more than 20 technology companies including Netscreen Technologies, Sycamore Networks and PayPal Corporation. PayPal Inc was later acquired by eBay for about $1.5 billion. Jupiter Networks, Inc. bought Netscreen Technologies for around $4 billion. This information was originally mentioned on The Huffington Post.
About Malini Saba
Malini Saba pursued her higher education from the University of Western Australia in Perth and Stanford University, California, where she received her master’s and PhD in Psychology. While in college, Malini had to do casual jobs in order to supplement her income. This is where she met people from the venture capital community as she also attended lectures in business management. This information was originally reported on Malini Saba’s website as outlined here.