Mr. Norman Pattiz announced results of advertising tests on February 9, 2017, in Los Angeles. The results were based on five chief state end user brands across five diverse product and service categories. The study happened to be conducted over the last half of 2016 by PodCastOne. The results indicated a positive impact of Podcast advertising on intention to acquire, evoke of precise messaging, and brand recollect.
Impact of Adverts Conducted by Podcast
The study yielded some results, which included recalling of unambiguous grocery by 60 percent from 7 percent. It was also discovered that after the study lawn and garden products amplified their usage by 6 percent, the casual dine restaurants enhanced their preference to 76 percent. The automobile aftermath products also augmented to 60 percent.
In order to confirm the efficiency of Podcast campaign, Edison Research did three separate studies in 2016 on behalf of PodcastOne. A similar methodology was used in the Podcast campaign that lasted for 4 to 6 weeks. Online survey was used to target audiences before and after the podcast adverts. Surprisingly, similar results were gathered as products rose in levels of consideration in purchasing.
Mr. Norman said that their core intention is to make sure Podcast conducts advertisements that are beyond traditional formats. He also said that the adverts should have an impact on brands they promote. He further said that the results had validated their multi-tiered approach to incorporate promotion and measurement.
About Norman Pattiz
Bloomberg revealed that Norman Pattiz is a resident of Beverly Hills. Mr. Pattiz is the Founder and the chair of PodcastOne, a company he launched in 2012. Pattiz has an outstanding experience in radio syndication. He is also the creator of the founder of Westwood one.
According to PR Newswire, it is the largest contributor of news, sports, entertainment, talk, and traffic programming. By 2010, Norman Pattiz had launched Countryside Entertainment Group. Its main objective was to fabricate and deal out quality programming.
He served on the Broadcasting Board of Governance (BBG) of the USA. Pattiz is also responsible for launching America’s Arabic radio and television services to all twenty-two countries of Middle East. He established Farsi language broadcasting station in Iran.
Norman holds the chair post at the Lawrence Livermore and Los Alamos National Security Laboratory. In 2009, Norman received Giants of Broadcasting Award from the globally respected Library of American Broadcasting. Mr. Pattiz is a devoted member of the Council of the Foreign Relations and The Pacific Council on International Relations.